How Brooklyn Peltz-Beckham Is Trying to Combat His "Nepo Baby" Label

Brooklyn Peltz-Beckham hopes to 86 his nepo baby title. 

With parents like Victoria Beckham and David Beckham, the label is an easy one to bestow—and Brooklyn isn't looking to deny the charge. Instead, the chef hopes his own legacy will one day stand for itself. 

"I mean, I can't help how I was born," he told InStyle in an interview published June 10. "I couldn't ask for better parents and I'm just trying to work my ass off and trying to make a name for myself. That's all I can say, really." 

And part of making a name for himself is the creation of a new company called Cloud23, named after the jersey number his father wore during his professional career. 

"I think what I wanted for so long—especially the last few years—is I really wanted to make a name for myself," he explained. "I'm always going to have haters and that's fine, and it's probably going to get worse. I hope not, but I'm excited for people to try [Cloud23] and I don't know, what else can I say? Where would I want my business to be in 20 years? I want my product to be [everywhere]. I would love to have my own restaurant."

"You have to be happy to be successful," the 25-year-old reflected. "That's important." 

In fact, while the title of nepo baby—one he shares with siblings Romeo, 21, Cruz, 19, and Harper, 12—might come with some negative connotations, Brooklyn is no stranger to dealing with haters—the trolls who who often comment on and criticize his cooking videos being a good example.

"To be honest, I'm used to the hate," he told Insider in an interview published Oct. 19. "It doesn't really bother me. Cooking makes me happy. I have more important things to worry about than people saying a little bit of rubbish about me." 

And though Brooklyn—who recently celebrated his second wedding anniversary with Nicola Peltz-Beckham—acknowledged he's "not a professional at all," he knows practice—and dedication—makes perfect. 

"My message to them is to keep writing whatever they want to write," he continued. "There are always going to be people out there who try and pull you down. I'm doing my thing and working my bum off. So they can keep writing what they want, but it's not going to bother me—I'm just going to keep doing my thing." 

Keep reading for some of the Beckham family's best moments.  

Victoria appears with Cruz Beckham, Brooklyn Beckham and his wife Nicola Peltz Beckham at the February 2024 premiere of the actress' directorial debut, Lola.

Victoria Beckham was joined by husband David Beckham, kids Harper, Cruz and Brooklyn Beckham—as well as daughter-in-law Nicola Peltz—for her Paris Fashion Week show in March 2023. "I couldn't do it without you," she captioned a family photo. "I love you all so much."

"21 years ago today the most beautiful soul came into the world and changed our lives forever," Victoria captioned a heartfelt birthday tribute for her eldest son in 2020. "Sensitive, sweet, kind and funny, you are our everything. I love you so much @davidbeckham xxx Happy Birthday @brooklynbeckham."

David and sons Cruz, Romeo and Brooklyn posed for a pic while playing soccer. Looks like the Beckham soccer legacy will continue!

The Beckham brood lookied fashionable (and grownup!) at Victoria's fashion week show in September 2019.  

The soccer club owner and the designer snapped a cute shot on the field during the Inter Miami CF launch. 

"Truly the best daddy in the world," Victoria shared on Instagram. "we love u so much x kisses."

The family adventured around Spain together with Victoria posting on Instagram, "We LOVE Seville!! X hanging out with our babies xx kisses." 

The Beckhams got together for a family member's birthday, with Victoria adding, "Happy birthday @sandra_beckham49 x We all love u so much xx kisses." 

"My boys playing football tonight," Victoria posted on Instagram. Perhaps it runs in the family!

The fan-favorite family shared this photo while vacationing in Miami. 

"The most beautiful day with my favorite people in the world xxx I Love u so so so much xxx kisses from a very loved mummy and wife x," Victoria wrote alongside this photo after celebrating her birthday with her whole fam in April 2019.

These two are so stylish, so in love and so hot.

Victoria gave her eldest son a sweet birthday shout out in March with this photo and wow, do they look related!

The former Spice Girls singer snuggled up to her daughter Harper on New Year's Eve in 2018.

The Beckham family rang in the new year together once again and, of course, they looked super stylish doing it.

"Fun Family times and great memories," David captioned this cute photo from their ski trip.

In October 2018, David took his younger boys, Romeo and Cruz, to the top of the Harbour Bridge in Sydney, Australia for an experience they would never forget.

Clearly, the men in the Beckham fam love their little lady, Harper Seven!

The model and former soccer player shared this sweet snap of him with his baby girl Harper on her seventh birthday.

"Kisses from us all x Happy Summer!" Victoria captioned this adorable photo of her kids on holiday in summer of 2018.

Just another day in the life of one of the most beautiful families there ever was.

In May 2018, the soccer stud took his two oldest boys out for a day of fishing fun and we want to come next time!

"Perfect end to the most perfect weekend x Riding with my baby in the sunshine Kisses from us both x," Victoria wrote alongside this pony pic.

David got a group hug from three of his four kids to celebrate his birthday in May 2018. 

The designer celebrated her birthday in April 2018 with her four adorable children and everyone was all smiles.

The good-looking family struck a pose as they celebrated Mother's Day together in 2018. David posted the family pic on his Instagram, writing, "Happy Mother's Day to an amazing mummy to this beautiful little bunch."

The Beckham bunch is just too cute sometimes.

Victoria planted a kiss on her son's cheek before her February 2018 fashion show during New York Fashion Week.

In December 2017, David enjoyed New Year's Eve with a sunset and some relaxing pool time with his boys.